From the sleek Formula 1 racing car...to the modified road cars of the NASCAR circuit...to the nitro burning "funny cars" and even Big Rigs, auto racing is the fastest growing sport in the U.S. and interest in the sport has never been higher. No longer the sole domain of rural communities, the sport has become mainstream with major television exposure and a wealth of media coverage. Racing results are the Monday morning topics around water coolers from Wall Street to Memphis...Omaha to Los Angeles. One reason for the enormous growth in automotive racing is the development of sponsors who help to fund and encourage the sport. One of the most notable of these is Anheuser-Busch, whose interest in motor racing extends not only to sponsoring specific races but to underwriting its own race car. Long a popular supporter of all types of athletics, Budweiser and racing have proven to be a surefire winning combination.
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